Compass Shoes ? What Is That ?

Shoes / 8 May, 2020

Compass Shoes ? What Is That ?

A whole bunch of people ruled by young people in accordance with around the Grand Indonesia Mall from early morning on Friday, December 13, 2019. The scene was similar to the ambiance of a vehicle-free day or CFD. It can they were lining up to buy Sneakers. Not just any Sneakers, the footwear they will buy are domestic-made footwear called Compass.

Compass published the chortle collection of Compass for Bloodku Biru which was the result of the design of the Pot Meets Pop and the Compass 98 Old footwear designed by Old Blue Co. So what makes these Compass sneakers hunted by young people? Here are the reviews:


The older the taro, the more old school the more it Will become. The Compass model is a local shoe from Bandung. The sneakers were born from the palms of Gunawan Kahar in 1998. The material uses twiil dresser which is not as thick as canvas on the Footwear body making the sneakers more bendy and claimed to be of perpetually quality.

Compass sneakers never caught in its Construction. This trend has also been experienced by many local products amid the onslaught of international manufacturers entering Indonesia since the early 2000s.

Compass then makes use of social media to rebrand. Compass moncer new power after fronted by Aji Handoko. Aji became the artistic director at this shoe company from Bandung.

Briskly after Aji joined, Gazelle shoes were issued. The appearance of the Gazelle is even claimed to be able to align Compass footwear on a par with Vehicles. This shoe was reviewed by fashion influencers, one of whom was Tirta Mandira Hudhi alias dr.Tirta.

The climax, at the moment the 2018 Asian Games emerged the trend of the use of local products. Like a snowball, Compass’s popularity is increasingly turning into for shoe Fans. February 2019, Compass published a collaboration collection with an influencer, Bryant Notodihardjo.


This term was born on Twitter, because Compass is juxtaposed with Xiaomi company mobile telephones that are often sold out after release. Well, these Compass footwear produce a greatest in the range of 3000 pairs of footwear per month.

Limitation of the amount of manufacturing is done so that the system is not rushed even though manufacturing in large quantities. Supported by popularity, local flavor, wrapped in limited quantities, makes Compass a rare item in stores or online opinions forums.

Not only the limited Collection, even the established sequence is in Call for. Consequently, sneakers that were originally launched formally by Compass with a price of Rp 2 hundred thousand to Rp Three hundred thousand, can be expensive when sold again.


Compass is not just a shoe, but an identification icon. One of the many manufacturers that turn out to be icons of socioeconomic class identification or part of particular sneakerhead Teams. Traits make an object can change, from an object into a symbol.

In the classical theory of sociologist Marx Webber argues that the successful use of this symbolic item will raise the status and unity of the group. Apart from sociologist Georg Simmel, see if fashion is a space for people to enter into certain groups.

Starting from there, the popularity and the high price of these Compass footwear are a hallmark of fashion tendencies that provide a image of exclusivity for their Homeowners. In the course of Compass shoe fashion, it was just usable to be Trendy.